Outrageous Tata Racemo Sports Car Shows What Asian Indians Think About Racing
Lotus in jeopardy! Tata released superlight and tiny Racemo mid engine sports car. Not for sale tough. Right now, only in a video game, but it is worth the download.
Racemo is not only a sports car. It actually represents the whole idea of making Tata Motors more flamboyant and fun. Unveiled at the Geneva Motor Show, this sports car may act as a halo car for the new brand Tamo they launched there too. You are familiar with halo cars, aren’t you? They show what manufacturers can do and serve as best marketing ever.
Considering the Racemo, Tamo can do a lot.
Ok, from the point of view of those who don’t buy Camaro’s V6 because of the “tiny” engine inside, the Racemo may sound a bit like a joke. It does not have a V6. Not even a four cylinder engine. At the back, in the middle, after the two seats, sits a three-cylinder turbocharged engine with a 1.2-liter capacity. Developing 187hp, it’s quite an angry little machine, but nothing to write home about nonetheless. However, it does show Tamo and Tata Motors’ focus and path for the future. Powering a car measuring just 157 inches in length, this engine could probably be a thorn in the eye of a Lotus Elise. See, the Racemo plays on the same level as the Elise. It’s small, light, angry looking and probably very capable on the track.
It is already scheduled to appear at the Forza Horizon 3 racing game giving a glimpse of Indian motoring to video game enthusiasts. Plus, Tamo wants to produce a track-only version of the car. In real life that is.
Tamo Racemo Is Not Only About Sports Stuff
Speaking at the unveiling of the Racemo, Guenter Butschek, CEO & MD, Tata Motors said, “We launched our sub-brand TAMO as our answer to new technologies, business models, and partnerships. Racemo is the first innovation from TAMO and our emotional, unexpected leap to the future. Symbolizing the change that is taking place at Tata Motors, RACEMO is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation.”
More or less, this thing represents a car company for the millennials and hipsters who need to be connected online at all times. We get it. And we support it if the race car does not turn out to be expensive as hell of course.
Now, back to something real – like this non V6 Camaro ZL1 with the 1LE package.