Ram Pickup Trucks Outsold The Chevrolet Silverado For The First Time In 17 Years
Ram pickup trucks had something to celebrate last month. For the first time in 17 years, the trucks finally outsold the Chevrolet Silverado. Having sold 47,792 trucks, they were ahead of Silverado by 2412 units. It is worth noting that advantage is wiped out if the Silverado’s GMC Sierra is taken into account, but it remains a significant win for Fiat Chrysler Automobiles, which experienced an 8% fall in overall sales in September.
Also, worth noting is that Ram and General Motors were squabbling over second place in the sales chart. The Ford F-Series was still evidently the winner having outsold Ram by 20,000 units and the GM by more than 4000 units. According to The Truth About Cars, Ram’s upturn can be attributed to the big increase in incentives that were instituted to clear more than 100 days of inventory. Attractive discounts were in play. Ram offered an average discount of $7100, almost $1500 more than what the Silverado buyers got and certainly $2000 more than Ford took off its F-Series.
Ram managed to break the year to date sales. Up to the end of September, 27,549 more units had been moved. That is more than what was moved in the same period last year. Market share also improved to 25% in September from 21% in August. While Ram’s rivals lost 6% of their sales, the company – courtesy of full-size pickup sales grew by 1%.
Overall, GM leads the pickup truck sales charts for the year. In the first three-quarters, GM sold 697,249 units boosted by a 25% upturn in sales of the mid-size Chevy Colorado/GMC twins. For the first time in 5 years, the F-Series wasn’t the best seller at the end of the year.
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