The 2013 Chevy High Country. Raising the Stakes A Bit
In recent news, GM CEO’s have decided to play a stronger hand in the game of “Luxury Truck Poker”, by developing a higher trim level of the Chevy Silverado pick up truck. Let’s see how the chips stack up on this one.
First off let’s see what Ford is dealing with, and it looks like a Straight Flush with their King Ranch Truck. The 2013 Ford King Ranch is a truck that commands attention, but provides the utmost in luxury. The amount of leather, wood, and Aluminum trimmings, is border line ridiculous. Not many people would even consider this truck when purchasing a “Luxury Vehicle”. Between the heated, and cooled, fully adjustable front seats, room for five(5), a towing capacity of 17,000pds, and 20” wheels, it’s pretty much the complete package. 
The 2013 Ford King Ranch price can float around $47,725 dollars with moderate trimmings, and add-ons.
Next at the table is Dodge, and they seem to be playing along with a simple Straight, that is the 2012 Dodge Ram Laramie Longhorn. This truck is second in 
line when it comes down to driving in the lap of luxury. The Ram Longhorn has significantly less leather, and more drab colors than a slab of concrete, and it’s overall look is outdated. Sales numbers reflect these points, and with the smaller 10,100pd towing capacity, the Ram Laramie Longhorn looks like it’s about to fold pretty soon.
After losing a few previous rounds to the competition, GM has pretty much dumped all of their chips on the table, and has gone All In, with their newest project
called the Chevy High Country. The 2013 Chevy High Country will go to battle with the Dodge and the Ford. It will become Chevy’s most expensive truck to date, at least until GM’s produces the new Denali Version of the GMC Sierra. This is what’s known as sibling rivalry, and all it can do is help the sales numbers for GM. Besides, it will allow these two trucks to shine a lot brighter being that the Cadillac EXT model is going to be discontinued in the near future. No specific price amounts, or trim options, have been released by GM, but it is truly safe to say that GM 
want’s this to happen. They have been missing out on Luxury Truck sales for far too long now, and need to do something quick in order to keep from losing their seat at the table.
