Lincoln needs to step it up
How Ford can change their luxury line
Lincoln has a long history of being Ford’s luxury marque and has built many great vehicles throughout its history. But for the past few years we’ve seen Lincoln turn into a burden for dealerships as the vehicles producing slow sales. In 2010 we saw the closure of several Lincoln dealerships due to the fact that their products were simply not appealing to the public. Even the latest designs offer impressive interiors as well as powertrains due to the sharing with Ford vehicles but the exterior is so repulsive that only a select few individuals find it attractive enough even think about purchasing it. So what we will look at is how Ford can revitalize its luxury division into a competitor against Lexus and Cadillac. First off link in styling such as on the MKS and MKZ look like a half-assed attempt to take the Ford and place a cheesy looking front grille that tries to offer some feel of nostalgia yet ends up looking as jacked up as Owen Wilson’s face. Ford did this with Mercury as well and failed.
Does anyone find this car irresistible, cause I find it revolting
Changing an American luxury division
First off Lincolns are far too expensive, even their introductory model is $35,000. Now the price wouldn’t be the problem but it seems as though you’re not getting what you pay for. The vehicle seem far too close in design to Fords and therefore the company needs to work on differentiating itself. The next issue is that Lincoln killed the Town Car which was pretty much the company’s bread-and-butter for years. The reason being was that the car was big, reliable, and very comfortable to drive around in but what made it great was the price. If Lincoln wants to reintroduce itself to the world and build up a following then it needs to build an icon car as well as an inexpensive introduction to luxury. Lincoln wants to draw in a younger crowd of customers yet they need to focus on all the baby boomers as well. If Lincoln would introduce a large luxury sedan that offers a conservative styling with a V8 engine and rear wheel drive as well as a comfortable ride for around $32,000 then you would see baby boomers looking to purchase this car. Lincoln could base the vehicle off of the Mustang and place the 5.0 L V-8 as the heart just place a larger sedan body on the chassis.
This is what Lincoln needs to be once again, this is inspiring
Ford needs help with their luxury lineup
Lincoln also needs to put their heads together to work on a vehicle to compete with the Lexus LS. This could be a vehicle that delivers all of amenities and technological features the Ford has to offer and place it on a large chassis that offers all-wheel-drive, 5.0 L engine, hybrid variant and price it under the Lexus. If car manufacturers such as Lincoln would offer less plastic interior parts and replaced them with actual metal and fine wood finishes then we might see a rebirth of large luxury sedans. But nobody wants to spend around $70,000 on a vehicle to only have felt like they just sat in a Focus. As for the Navigator I would look at stealing some design ideas from the upcoming Bentley SUV. Lincoln has everything they need in order to produce some incredibly brilliant vehicles and if Ford wants to bring the brand back to life they need to place whoever designed the 2013 Ford Fusion and Ford Evos Concept in charge of Lincolns’ design team.
What would you do to turn the Lincoln name around?